The U.K. bath bomb and cold pressed soap market produces a variety of bathing and skin cleansing products including bath bombs, bath melts, bath fizzies and cold pressed soaps made from natural ingredients. Bath bombs and cold pressed soaps have gained popularity due to their moisturizing and aromatic properties that help relax muscles and calm the mind. They are made from biodegradable ingredients and do not contain any harsh chemicals, dyes or silicones.
The U.K. Bath Bomb And Cold Pressed Soaps Market is estimated to be valued at US$ 350 million in 2024 and is expected to exhibit a CAGR of 13% over the forecast period 2024-2031.
Key Takeaways
Key players operating in the U.K. Bath Bomb And Cold Pressed Soaps are Lush, The Body Shop, Village Naturals, Oliver Rocket, Betty Bombs, and Soapie. They offer a variety of delicately scented bath and beauty products suited for different skin and hair types.
The U.K. Bath Bomb And Cold Pressed Soaps Market Demand for organic bath and personal care products is rising rapidly in the U.K. due to increasing health awareness and focus on self-care during pandemic times. Consumers are looking for products made from natural ingredients that nourish and moisturize the skin without causing any harm.
Technological advancements have led to new formulations that allow bath bombs and cold pressed soaps to remain fresh for longer durations. Companies are coming up with innovative shapes, designs and ingredients to engage more customers.
Market Trends
Farm-to-table production: More manufacturers are sourcing ingredients directly from farms to convey transparency about sourcing and environmental footprint.
Customization and personalization: Consumers want unique products tailored to individual needs and preferences. Companies are offering options to customize size, shape and fragrance of products.
Sustainability focus: Eco-friendly packaging using materials like paper, bioplastics is gaining traction. FSC certified and zero-waste production processes are also becoming prominent.
Market Opportunities
Developing vegan and cruelty-free products to cater to wider consumer base. Launching subscription and auto-delivery plans for recurring customers. Entering emerging overseas markets through online retail channels. Partnering with spas, salons and wellness centers to boost commercial sales.
Impact of COVID-19 on U.K. Bath Bomb And Cold Pressed Soaps Market Growth
The COVID-19 pandemic has significantly impacted the U.K. Bath Bomb And Cold Pressed Soaps Market News. During the initial lockdown period in 2020, the demand declined sharply as people stayed indoors. However, with work from home and social distancing becoming a new norm, personal care gained more importance. Consumers focused on self-care and stress relief activities like bathing. This drove them to explore new bath and body products.
Online sales picked up significantly as people avoided visiting stores. Major retailers and brands promoted their products on e-commerce platforms with attractive offers. Gradually, as lockdowns eased, demand from salons and spas also revived. However, supply chain disruptions affected manufacturers initially. Raw material procurement was disturbed due to restrictions on import/export. Local sourcing helped overcome this issue to some extent in the post-lockdown period.
Going forward, trends like work from home and focus on health are expected to sustain demand for relaxing bath products. Innovation will continue in ingredients and formats. Companies adapting omni-channel strategy with digitization of operations can gain. Also important will be ensuring staff safety, flexibility in production and catering to evolving consumer preferences influenced by the pandemic experience.
In terms of geography, Western Europe accounts for the largest share in the U.K. bath bomb and cold pressed soaps market, both in terms of value and volume. This is because of higher disposable incomes and awareness about beneficial natural ingredients among consumers in countries like U.K., Germany, France. Within the U.K., demand is highest in metropolitan areas of London, Manchester due to concentration of working professionals and luxury shoppers.
However, Eastern Europe has emerged as the fastest growing regional market driven by rising incomes, expanding retail infrastructure and popularity of wellness trends. Countries like Poland and Czech Republic are witnessing strong double digit growth rates annually. With growing exposure via internet, demand in this region is expected to rise further especially for premium natural brands from the U.K.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)