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Introduction In the age of analytics and multi-channel strategies, marketers have access to an overwhelming amount of data. Yet, with so many metrics available, it’s easy to focus on the wrong ones. Open rates, click rates, bounce rates they all tell part of the story. However, none matter as much as the one number that […]
Introduction Email marketing thrives on precision. Yet, even the most beautifully designed campaigns can collapse if emails never reach the inbox. This leads us to a crucial question: what are bounced emails? Simply put, bounced emails are undelivered messages that return to the sender. Instead of landing in a recipient’s inbox, they bounce back due […]