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Introduction: First Impressions Count in Email Marketing Before you send your first cold email, you must consider how it will be received not just by people, but also by email servers. Without a reputation or sending history, your domain is at risk. Fortunately, an Email Warm-Up strategy helps you send those first messages safely and […]
Opening: Stop Guessing Start Sending Smart If you’re like most marketers, you’ve focused on crafting persuasive messages, refining subject lines, and even personalizing introductions. But here’s what separates high-performing cold emails from forgettable ones: timing. Knowing the best time to send cold email messages ensures your effort doesn’t go to waste. When your email lands […]
Let’s face it standing out in the inbox isn’t easy. Yet, despite all the digital noise, email marketing campaigns continue to dominate in terms of performance. Whether you aim to drive sales, nurture leads, or re-engage lapsed users, email can deliver outstanding results. But in order to succeed, your campaigns must be intentional, strategic, and […]
In today’s fast-paced digital marketing world, hitting the inbox is no longer optional it’s a necessity. One of the most overlooked yet powerful metrics that determines whether your emails get seen is your email delivery rate. Ignoring this metric could mean wasting your marketing efforts entirely. Fortunately, by focusing on a few crucial practices, you […]