Overview in Nail Polish Market:
The Nail Polish Market was valued at USD 15.47 billion in 2024 and is projected to reach approximately USD 31.97 billion by 2032, growing at a CAGR of 9.5% during the forecast period. This growth is driven by increasing consumer interest in personal grooming, the rising popularity of nail art, and the expansion of the fashion and cosmetics industries. The market encompasses various product types, including liquid and gel polishes, catering to diverse consumer preferences.
The demand for nail polish is further fueled by the proliferation of nail salons and the influence of social media trends, which encourage consumers to experiment with new nail designs and colors. Additionally, the availability of a wide range of colors and finishes, along with the convenience of online shopping, has made nail polish more accessible to consumers worldwide.
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Forecasted Expansion of Nail Polish Market:
The Nail Polish Market size was valued at USD 15.47 Billion in 2024 and the total Nail Polish revenue is expected to grow at a CAGR of 9.5% from 2025 to 2032, reaching nearly USD 31.97 Billion.
What’s Inside the Report:
In-Depth Analysis & Segmentation
This report delves into every aspect of the Nail Polish market, segmenting it by service category, company size, end-user sector, and geography. Using advanced methodologies like PORTER and PESTLE analyses, we examine drivers, challenges, and growth opportunities to provide you with an actionable view of the market landscape.
Global & Regional Insights
Gain insights into the Nail Polish market across North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. The report examines each region’s growth patterns, demand fluctuations, and the macroeconomic factors shaping market trajectories.
Nail Polish Market Segmentation:
by Product
Liquid
Gel
The market is divided into two segments based on the product: liquid and gel. By 2032, the liquid polish segment is anticipated to have the most market share. Demand is being driven by colour availability and ease of application. Throughout the projected period, liquid products are anticipated to hold the biggest market share due to consumer resistance to switching to gel-based substitutes.
by Sales Channel
Supermarkets
Hypermarket
Convenient Stores
Specialty Stores
Online or E-Commerce
The market is divided into Supermarkets, Hypermarkets, Convenient Stores, Speciality Stores, and Online or E-Commerce based on the Sales Channel. Over the course of the forecast period, the online or e-commerce category is anticipated to expand quickly at a CAGR. In recent years, online shopping, or e-commerce, has grown to be a crucial part of the worldwide retail scene.
by Finish
Glossy
Matte
Glitter
Satin
Others
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Competitive Edge:
Discover strategies of the key players in the Nail Polish market and explore how they are navigating trends, expanding their portfolios, and capitalizing on emerging applications. From global leaders to regional influencers, this report provides a complete competitive analysis.
1. Revlon, Inc.
2. Essie Cosmetics, Ltd.
3. L’Oreal Paris
4. Odontorium Product Inc.
5. Creative Nail Design, Inc.
6. Fiabila Cosmetics Co., Ltd.
7. The Estee Lauder Companies, Inc.
8. NARS Cosmetics
9. China Glaze
10. Cosmetic Industries, Inc.
11. Sally Hansen, Inc.
12. RGB Cosmetics
13. Vogue Cosmetics
14. Procter & Gamble Co.
15. Coty, Inc.
16. American International Industries
17. Christian Dior SE
18. Chanel S.A.
19. Odontorium Products, Inc
20. Karma Organic Spa
21. Kester Black
22. Kosé Corporation
Table of Content: Nail Polish Market
Part 01: Executive Summary
Part 02: Scope of the Nail Polish Market Report
Part 03: Global Nail Polish Market Landscape
Part 04: Global Nail Polish Market Sizing
Part 05: Global Nail Polish Market Segmentation by Type
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
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Key Highlights:
- Historical Market Data (2019-2024)
- Forecasts by Segment, Region, and Industry Application (2025-2032)
- SWOT Analysis, Value Chain Insights, and Growth Drivers
- Legal Aspects by Region and Emerging Opportunities
Top Questions Answered:
- What are the key growth drivers and trends in the Nail Polish market?
- Who are the major players, and how do they maintain a competitive edge?
- What new applications are poised to revolutionize the Nail Polish industry?
- How will the Nail Polish market grow in the coming years, and at what rate?
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