Running an online store isn’t easy. You can have great products, a nice-looking website, and competitive prices—but if people can’t find you on Google, none of that matters. That’s where an E-commerce SEO service comes in.
At RankPals, while we focus on residential, commercial, and parking rentals in Kingston, Ontario, we also understand the value of good SEO. Especially for online businesses. If you sell products online, you need to make SEO a top priority.
In this post, we’ll show you 5 simple steps to improve your e-commerce SEO. No fluff. No jargon. Just easy, practical tips anyone can follow.
Start with Keyword Research
Good SEO starts with the right keywords. These are the words people type into Google when they’re looking for products like yours.
You don’t need fancy tools to get started. Try typing your product names into Google and see what suggestions pop up. Look at the “People also ask” section. Check out what your competitors are ranking for.
Once you have a few solid keywords, make sure you’re using them in:
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Product titles
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Descriptions
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Meta titles and descriptions
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URLs
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Alt text for images
This tells Google what your page is about—and helps you show up in the right searches.
If you hire an E-commerce SEO service, keyword research is one of the first things they’ll do for you. But you can start it on your own too.
Optimize Your Product Pages
Most e-commerce sites have dozens (or even hundreds) of product pages. But many of them are weak—no descriptions, poor images, or just copied text from the supplier.
That won’t cut it if you want to rank.
Here’s what a strong product page should include:
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A clear product name with a main keyword
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A unique and helpful description (not copy-paste!)
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High-quality images with alt text
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Customer reviews, if possible
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Easy-to-scan layout with bullet points
You want both search engines and people to understand what you’re selling. This is where an E-commerce SEO service can really help—by upgrading all your pages to be both search-friendly and buyer-friendly.
Improve Your Site Speed
Speed matters. Google doesn’t want to send users to slow websites. And customers don’t want to wait around either.
If your site takes more than a few seconds to load, you’re losing money.
Here are a few quick ways to make your site faster:
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Compress your images
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Use a fast, reliable web host
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Limit unnecessary apps or plugins
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Use lazy loading for images
A good E-commerce SEO service will test your website speed using tools like Google PageSpeed Insights or GTmetrix and help you fix issues that are slowing it down.
Fast sites get better rankings—and better sales.
Build Internal and External Links
Links help Google understand the structure of your website. They also build trust.
Internal links are links between your own pages. For example, linking a blog post about “winter boots” to a product page selling winter boots. These help Google crawl your site and keep users engaged.
External links, especially backlinks from other websites, tell search engines that your site is credible. That’s why guest posts like this one matter. They’re part of a larger E-commerce SEO service strategy that builds authority and drives traffic.
If you run a small store, try reaching out to bloggers, influencers, or local websites for a feature or product review. It’s a great way to earn quality backlinks.
Create Helpful Content
Your store shouldn’t just be a list of products. It should also be a resource.
Write blog posts, how-to guides, and FAQs that help your customers. For example, if you sell skincare products, write about how to choose the right cleanser for your skin type. If you sell clothes, write about styling tips for each season.
Why does this matter?
Because good content brings in traffic—even before someone is ready to buy. It builds trust. And it gives you more chances to rank for keywords your product pages might not hit.
An experienced E-commerce SEO service will often create a content calendar for your site, helping you write articles that support both your SEO and sales goals.
Bonus Tip: Mobile-Friendly is a Must
More people shop on their phones than ever before. If your site doesn’t work well on mobile, you’re missing out.
Make sure:
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Text is easy to read
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Buttons are easy to tap
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Images load quickly
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Checkout is smooth
Google also checks mobile usability when ranking websites. So this isn’t just about users—it’s an SEO thing too.
If you’re unsure how your site performs on mobile, try Google’s Mobile-Friendly Test. Or better yet, let an E-commerce SEO service audit your site for you.
Final Thoughts
Improving your e-commerce SEO doesn’t have to be hard. Start small. Pick one step from this list and work on it. Then move on to the next.
If you ever feel stuck, consider getting help from a trusted E-commerce SEO service. They can take the heavy lifting off your plate and guide you in the right direction.
At RankPals, we know how valuable visibility is—whether it’s for rentals in Kingston or products sold online. The right SEO approach can turn things around.
Now’s the time to make SEO a priority. Your future customers are searching. The question is—will they find you?