Floriculture Market Overview :
The Floriculture Market Size was valued at approximately USD 63.79 billion in 2024 and is projected to reach USD 118.95 billion by 2032, growing at a CAGR of 8.1%. This growth is driven by increasing urbanization, rising disposable incomes, and a growing appreciation for ornamental plants and flowers in landscaping and decoration. The market encompasses greenhouse and field production of various floral and ornamental plants, including bedding plants, houseplants, cut flowers, and foliage. Cultural festivities and personal occasions like Valentine’s Day, Christmas, and Mother’s Day significantly contribute to the demand, accounting for a substantial portion of annual revenues in the floristry business.
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Regional Insights: A Global Perspective
The Asia-Pacific (APAC) region held the largest market share, accounting for 35% in 2023, and is expected to grow at a CAGR of 7.8% during the forecast period. This growth is attributed to rising demand for flowers from consumers and increased production in developing countries such as India and China. In India, the floriculture sector is expanding due to government support, favorable climatic conditions, and a growing domestic market. China is also experiencing growth, driven by urbanization and increasing consumer spending on ornamental plants. Other countries in the region, including Japan and Australia, are witnessing increased adoption of floriculture products, propelled by cultural preferences and a focus on sustainable practices.
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Segmenting the Floriculture Market:
by Type
Cut Flowers
Bedding Plants
Potted Plants
Others
In 2023, the Cut Flowers sector accounted for the greatest portion of the Floriculture Market. The segment is also anticipated to expand at a CAGR of 8.2% over the projected period, per the MMR analysis. Because of their lovely scent and aesthetic appeal, cut flowers are becoming more and more popular with customers, which is responsible for the segment’s rise. Cut flowers are also resistant to pests and disease, and they are simple to handle and harvest. Since cut flowers are Kenya’s second-most-exported commodity after tea, the market is predicted to contribute significantly to the country’s GDP.
by Flower Type
Rose
Chrysanthemum
Tulip
Lily
Gerbera
Carnations
Texas Blueball
Freesia
Hydrangea
Others
by Application
Personal Use
Institutions/Events
Hotels, Resorts, & Spas
Industrial
Others
In 2024, the biggest market share was held by the Institutions/Events segment. Large quantities of flowers are needed for decorative purposes at institutions and events including weddings, business gatherings, and cultural festivities. This segment’s market share is greatly increased by the steady and large volume of demand. The need is increased by organizations such as offices, colleges, and universities who buy flowers for formal occasions, yearly festivities, or memorials. The demand in this market is further driven by spikes in flower consumption for events during special occasions like Valentine’s Day, Christmas, and other festivals.
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Key Players :
1. Kariki
2. Multiflora
3. Karen Roses
4. Harvest Flower
5. Queens Group
6. Ball Horticultural
7. Afriflora
8. Karuturi
9. Oserian
10.Selecta One
11.Washington Bulb
12.Arcangeli Giovanni & Figlio
13.Carzan Flowers
14.Rosebud
15.Benary
16.Danziger
17.Sakata
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Critical Questions & Key Findings
- What is the growth trajectory for the Floriculture Market?
- Which factors will drive market expansion in the coming years?
- What are the most promising opportunities and emerging trends in this industry?
- Who are the primary players, and what are their competitive strengths?
These critical questions, among others, are thoroughly addressed, along with projections of CAGR, market segmentation, and revenue streams. This report doesn’t just reveal the current market landscape but also serves as a strategic tool to anticipate market shifts.
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