Emerging Opportunities in the APAC Maternal Health Market: A Deep Dive into Trends and Innovations

The Maternal Health Market is projected to grow from USD 16.17 billion in 2023 to approximately USD 28.12 billion by 2030, reflecting a compound annual growth rate (CAGR) of 8.22% during the forecast period .

Market Overview

Maternal health encompasses the well-being of women during pregnancy, childbirth, and the postpartum period. Key components include adequate nutrition, access to quality prenatal care, safe childbirth practices, and postpartum care, including family planning services. The market’s growth is driven by increasing awareness of maternal and fetal health, rising prevalence of maternal health issues like gestational diabetes and hypertension, and advancements in healthcare technologies.

Estimated Growth Rate for Maternal Health Market

Maternal Health Market size was valued at USD 16.17 Billion in 2023 and the total Maternal Health Market is expected to grow at a CAGR of 8.22% from 2024 to 2030, reaching nearly USD 28.12 Billion.

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India

India has implemented several government initiatives to improve maternal health:

  • Pradhan Mantri Matru Vandana Yojana (PMMVY)A conditional cash transfer scheme providing financial assistance to pregnant and lactating women for the first live birth, aiming to compensate for wage loss and promote health-seeking behavior.

  • Janani Suraksha Yojana (JSY)A program encouraging institutional deliveries by providing cash incentives to pregnant women, particularly targeting low-performing states with historically low institutional delivery rates.

Despite these efforts, challenges remain due to variations in healthcare infrastructure and access across different regions.

China

China’s maternal health market is experiencing growth driven by urbanization, increased disposable incomes, and a focus on maternal and infant care:

  • Luxury Maternity ServicesCompanies like Saint Bella offer high-end postpartum care packages, reflecting a demand for premium maternal services among affluent consumers.

  • Maternity Goods MarketValued at USD 34.64 billion in 2024, with a projected CAGR of 11.20% from 2025 to 2033, fueled by factors such as relaxed family planning policies and the rise of e-commerce platforms.

Japan

Japan faces challenges related to an aging population and declining birth rates, prompting a focus on maternal health:

  • Technological AdvancementsIntegration of advanced medical technologies to support maternal care.

  • Comprehensive Healthcare PoliciesEfforts to ensure healthy pregnancies and childbirths through supportive healthcare policies.

South Korea

South Korea is addressing low fertility rates through various initiatives:

  • Pro-Natal PoliciesGovernment measures to create a positive environment for childbearing, including financial support for medical expenses and childcare.

  • Maternal Health Services ConsolidationEmphasis on advanced medical technologies and healthcare services to improve accessibility and quality of care.

Singapore

Singapore’s robust healthcare system supports maternal health through:

  • Universal Healthcare CoverageA publicly funded system ensuring access to maternal health services.

  • Integration of Medical AdvancementsContinuous updates to maternal health services, incorporating the latest medical technologies to provide high-quality care.

Maternal Health Market Segmentation:

by Type of Pregnancy

Intrauterine
Ectopic
Tubal
Others

Because of the rising number of pregnancies, the ectopic sector is anticipated to retain a sizable portion of the market over the forecast period. When a fertilized egg implants outside the uterus, usually in one of the fallopian tubes, it is known as an ectopic pregnancy. Rarely, it may implant in the abdominal cavity, ovary, or cervix, among other places. The pregnancy cannot proceed normally since the fallopian tubes are not made to sustain a developing embryo, and if treatment is not received, the woman may face major health problems.

by Risks in Pregnancy

High
Molar

by Complications

Miscarriage
Premature Labor and Birth
Others

by Delivery Type

Vaginal Delivery
Cesarian Section
Others

by Application

Hospitals
Clinics
Household
Others

Because of the rising birth rate, the hospitals category had the largest share in 2023—nearly 52%. The primary goal of maternity hospitals is to care for expectant mothers, with a particular emphasis on creating a safe and comfortable birthing environment. These hospitals frequently provide a variety of services, such as postnatal care units, birthing suites, and prenatal classes. Because of growing disposable income, the clinics category is anticipated to hold a significant portion of the market over the course of the projected period.

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Key Players :

Discover strategies of the key players in the market and explore how they are navigating trends, expanding their portfolios, and capitalizing on emerging applications. From global leaders to regional influencers, this report provides a complete competitive analysis.

1. Johnson & Johnson Private Limited (U.S.)
2.Jiovio Healthcare (Singapore)
3. McKinsey & Company (U.S.)
4.MedTech Boston (Germany)
5.Merck & Co., Inc. (U.S.)
6. RAND Corporation (U.S.)
7. SYNAPSE Product Development (U.S.)
8.International Federation of Pharmaceutical Manufacturers & Associations (Switzerland)
9.Siemens (Germany)
10.Agile Therapeutics (U.S.)
11.Fuji Latex Co (Japan)
12. Okamoto Industries Inc. (Japan)
13.Reckitt Benckiser Group Plc (U.K.)
14.Sanofi (India)

Table of Content: Maternal Health Market

Part 01: Executive Summary

Part 02: Scope of the Maternal Health Market Report

Part 03: Global Maternal Health Market Landscape

Part 04: Global Maternal Health Market Sizing

Part 05: Global Maternal Health Market Segmentation by Type

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

For deeper market insights, peruse the summary of the research report:https://www.maximizemarketresearch.com/market-report/maternal-health-market/189366/ 

Key Highlights:

  • Historical Market Data (2018-2023)
  • Forecasts by Segment, Region, and Industry Application (2024-2030)
  • SWOT Analysis, Value Chain Insights, and Growth Drivers
  • Legal Aspects by Region and Emerging Opportunities

Top Questions Answered:

  • What are the key growth drivers and trends in the market?
  • Who are the major players, and how do they maintain a competitive edge?
  • What new applications are poised to revolutionize the Maternal Health industry?
  • How will the market grow in the coming years, and at what rate?

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