In the world of streetwear, where trends come and go with each season, only a few brands manage to carve a lasting place in both fashion and culture. Born X Raised is one such brand. Rooted deeply in the culture and history of Los Angeles, it has grown from a local passion project into a nationally recognized label. But it’s more than just clothing—it’s a movement, a tribute, and a voice for the unheard.
The Origins of Born X Raised
Born X Raised was founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), two LA natives who were raised on the streets and communities of Venice and West Los Angeles. Unlike many brands chasing fast fashion trends, Born X Raised was created with a specific mission: to represent the real Los Angeles—the one often overlooked in mainstream narratives.
Their upbringing wasn’t glitz and glamor. It was filled with displacement, gentrification, and change. The name “Born X Raised” itself is a declaration: it stands for pride in origin, resilience, and survival. It’s an ode to the authentic neighborhoods and communities that shaped them.
A Message in Every Thread
What sets Born X Raised apart from other streetwear labels is its unapologetic honesty. The designs are bold, sometimes confrontational, but always purposeful. T-shirts emblazoned with statements like “Gentrification is Genocide” and “On the Turf” aren’t just cool slogans—they’re reflections of lived experience and social commentary.
The Born X Raised brand often draws from LA’s Chicano culture, gang history, lowrider scenes, and religious iconography. These aren’t aesthetic choices for the sake of trend—they’re integral to the identity of the community Born X Raised represents. Every piece tells a story.
Staying True to the Streets
While many streetwear brands eventually evolve into high-fashion or corporate partnerships, Born X Raised has made a conscious effort to stay close to its roots. It doesn’t pander to mainstream sensibilities, and that authenticity has earned it loyalty from both locals and celebrities alike.
From capsule collections dropped quietly at local pop-ups to limited releases that crash websites, the brand keeps its drops exclusive but not inaccessible. The Bornxraised hoodie limited nature of their releases adds to the cult following, but the real appeal is emotional—it connects with people who see themselves reflected in the message.
Collaborations and Cultural Moments
Over the years, Born X Raised has expanded its influence through collaborations with major names like Nike, the Los Angeles Dodgers, the NHL, and Converse. Yet, even in these partnerships, the brand never compromises its voice. Each collaboration is a unique blend of heritage and modern storytelling.
One standout moment was the collaboration with the LA Dodgers—a dream come true for Spanto, who once faced homelessness and incarceration but ended up designing for the city’s most iconic sports team. These moments show that Born X Raised isn’t just clothing—it’s a story of redemption and triumph.
The Impact of Spanto
The heart and soul of Born X Raised was undoubtedly Spanto. His personal journey, from growing up in a turbulent Los Angeles neighborhood to battling cancer and creating a globally recognized brand, inspired countless people. Spanto passed away in 2023, but his legacy continues to fuel the brand’s mission.
His commitment to authenticity, social justice, and cultural preservation lives on in every drop. The community continues to rally around the brand not just for its style, but for what it represents—truth, survival, and pride.
Why Born X Raised Resonates
In a landscape filled with generic designs and mass production, Born X Raised offers something different: meaning. People are no longer just buying clothes—they’re buying into a philosophy. The brand is for the people who feel overlooked, displaced, and unrepresented in the broader fashion and cultural conversations.
It speaks to those who see fashion not just as a way to look good, but as a way to express identity, struggle, and resilience. Whether it’s the person from East LA who sees their neighborhood on a shirt or someone across the country who connects with the message, Born X Raised resonates on a deep, personal level.
The Future of the Brand
With Spanto’s passing, there were questions about the future of Born X Raised. But 2Tone and the team have made it clear: the mission isn’t over. The brand is evolving, but staying true to its origin. Future collections are expected to carry forward the same honesty, grit, and emotion that defined its earlier work.
There’s also a growing focus on giving back to the community, mentoring youth, and preserving LA’s culture amid ongoing changes. It’s a testament to the idea that fashion can be more than a product—it can be a force for good.
Conclusion
Born X Raised is not just a streetwear brand. It’s a mirror held up to a city in transition, a tribute to the voices often ignored, and a celebration of culture, roots, and resilience. It’s a reminder that fashion can be political, personal, and powerful all at once.