When Apple launched the iPhone 12 in October 2020, it marked a new chapter in the iPhone series. Bringing together premium design, high-end performance, and next-gen features like 5G capability and the Super Retina XDR display, the iPhone 12 was poised to appeal to a wide range of users. However, with a myriad of iPhone models available today, many potential buyers still wonder if the iPhone 12 price offers enough value for their money.
For Australians, getting the most out of a tech purchase is more important than ever. The iPhone 12 delivers a premium experience without breaking the bank, and through Wise Market Australia, you can access competitive prices that fit various budgets, from entry-level to premium customers. In this comprehensive guide, we will dive deep into everything you need to know about the iPhone 12 price — from the different storage options to the hidden costs of ownership, and ways to save while still securing a high-quality Apple device.
Whether you’re upgrading from an older iPhone model or entering the Apple ecosystem for the first time, this guide will help you make an informed purchase, ensuring you get the best deal on your iPhone 12 in Australia.
iPhone 12 Price Breakdown: Exploring Your Options
When discussing the iPhone 12 price, several factors come into play that can affect the total cost you end up paying. The price isn’t just determined by the model’s features; it’s influenced by storage options, condition (new vs. refurbished), and where you purchase it from. Here’s an in-depth breakdown of the various models and price points available for the iPhone 12 in Australia.
1. New iPhone 12 Models: The Traditional Purchase
Apple’s iPhone 12 is still available for purchase as a new, factory-sealed device from various retailers, including the Apple Store and resellers like Wise Market Australia. In general, the iPhone 12 price for brand-new devices in Australia typically falls within the following ranges:
- iPhone 12 64GB – $550 AUD
- iPhone 12 128GB – $600 AUD
- iPhone 12 256GB – $630 AUD
These prices reflect the standard retail price, though special offers, seasonal discounts, or bundled promotions (such as including accessories or a trade-in deal) could lower these amounts.
What Do You Get with a New iPhone 12?
When you purchase a new iPhone 12, you’re getting a device that features Apple’s latest design and technology, including the following:
- 5G capability for faster speeds and lower latency
- Super Retina XDR Display for vibrant colours and true blacks
- A14 Bionic chip for superior performance and efficiency
- Ceramic Shield front cover for added durability
- iOS updates for several years
Although the iPhone 12 is no longer the newest model in Apple’s lineup, it remains a fantastic option for those seeking a high-performance device that can support the latest apps, software, and updates.
2. Refurbished iPhone 12: Save Big While Still Getting Premium Quality
For Australians on a budget or those looking for a more sustainable option, buying a refurbished iPhone 12 can be an attractive choice. Refurbished iPhones are devices that have been returned, inspected, and repaired (if necessary) by professionals to meet Apple’s high standards. They are then resold at a significant discount.
At Wise Market Australia, you can find top-quality refurbished iPhone 12 models with full warranties and customer support, which is crucial for peace of mind.
Refurbished iPhones are an excellent way to enjoy a premium Apple product at a reduced price while being more eco-conscious. It’s essential to buy from a trusted retailer like Wise Market Australia to ensure that you’re getting a fully certified product that looks and works like new.
3. Carrier Deals: Is an iPhone 12 Contract Right for You?
Another way Australians can save on the iPhone 12 is by purchasing the phone through a carrier like Telstra, Optus, or Vodafone. These carriers offer monthly payment plans, often including mobile data and other services as part of the package. Here’s how carrier deals affect the iPhone 12 price:
- Upfront Costs: Depending on the plan, the iPhone 12 might have an upfront cost, usually ranging from $200 to $500 AUD.
- Monthly Payments: Most contracts split the cost of the phone over 24 months, meaning the device can be paid off gradually.
- Plan Bundling: Many carriers will offer discounts or free add-ons like data boosts, accessories, or entertainment services (such as streaming subscriptions) when you sign up for a plan.
If you’re someone who prefers the convenience of an all-in-one mobile plan, this could be an excellent way to secure the iPhone 12 without paying the full price upfront. However, it’s essential to check the fine print, as plans can sometimes be more expensive in the long run if you’re not careful with your data and contract terms.
4. Is the iPhone 12 Still Worth It in 2023?
One of the most common questions Australians have when considering purchasing the iPhone 12 in 2023 is whether it still offers value compared to newer models. While it’s true that the iPhone 12 is now a few generations behind the latest iPhone 14 series, it remains an extremely competitive device for several reasons:
- Still Powerful: Powered by the A14 Bionic chip, the iPhone 12 offers excellent performance for gaming, multitasking, and productivity apps.
- Ongoing Support: Apple offers software updates for several years, which means the iPhone 12 will continue to receive new features, security updates, and enhancements for years to come.
- 5G Connectivity: Even in 2023, the iPhone 12’s 5G capability is still highly relevant as the Australian 5G networks continue to expand, ensuring faster internet speeds and more reliable connections.
Given the iPhone 12’s still-impressive performance and long-term value, it’s a strong contender for anyone looking for a mid-range Apple device in 2023.
Key Features of the iPhone 12: Why It’s a Smart Investment
1. Super Retina XDR Display: A Visual Treat
One of the standout features of the iPhone 12 is its Super Retina XDR display, which is an OLED screen that offers true-to-life colours, better contrast, and incredible detail. For Australians, this display is especially beneficial due to the vibrant outdoors and the need for a screen that’s viewable in bright sunlight. Whether you’re browsing, watching videos, or playing games, the iPhone 12’s display is second to none.
2. Camera Capabilities: Professional-Level Photos
With a 12MP dual-camera system, the iPhone 12 allows you to capture incredible photos and videos. It supports Night Mode, Deep Fusion, and Smart HDR 3, ensuring that every shot is crisp, detailed, and well-exposed, even in low-light conditions. If you love photography, this iPhone model gives you a professional-grade camera in your pocket.
Additionally, the iPhone 12 supports 4K Dolby Vision HDR recording, which is excellent for video creators and vloggers.
3. 5G: Future-Proofing Your Connection
5G support was one of the major features that set the iPhone 12 apart from its predecessors. In Australia, 5G networks are continuing to expand, and the iPhone 12 allows users to take full advantage of faster data speeds, quicker downloads, and lower latency. Whether you’re gaming, streaming, or using data-heavy apps, the iPhone 12’s 5G support ensures you won’t miss out.
Where to Buy the iPhone 12: Best Places to Get a Great Deal
When it comes to purchasing the iPhone 12, you want to ensure that you’re buying from a trusted retailer that offers competitive prices, excellent customer service, and solid warranty options. Here’s a closer look at the best places to buy the iPhone 12 in Australia:
1. Wise Market Australia: Your Trusted Online Store
Wise Market Australia offers an easy and secure way to purchase the iPhone 12 at an affordable price. Whether you’re buying a new or refurbished device, you can rest assured knowing that you’re getting a quality product that meets Apple’s standards. Additionally, Wise Market provides excellent post-purchase support and a warranty, giving you peace of mind with your investment.
2. Apple Store Australia: The Official Source
For those who prefer purchasing directly from Apple, the Apple Store in Australia offers new iPhone 12 models with the standard Apple warranty. However, Apple’s prices are typically on the higher end, and they don’t always offer significant discounts unless you’re buying through special events or sales.
3. Carrier Stores (Telstra, Optus, Vodafone)
As previously mentioned, buying the iPhone 12 through a carrier can offer discounted rates when bundled with a service plan. However, it’s important to compare the total cost of the plan (including the phone and the service) to determine if it’s a better deal than purchasing outright.
Conclusion: Making the Smart Choice with the iPhone 12
The iPhone 12 price offers exceptional value for anyone looking to purchase a premium smartphone in Australia. Whether you opt for a new model, a refurbished unit, or a contract through a carrier, there are several ways to save on this fantastic device.
Wise Market Australia is the ideal destination for Australians seeking the iPhone 12 at a competitive price without compromising on quality. With fast shipping, reliable customer service, and an easy return process, shopping with Wise Market guarantees a seamless experience.
Investing in an iPhone 12 is not just about owning a high-performance device; it’s about future-proofing your tech experience with Apple’s ecosystem. So, why wait? Visit Wise Market Australia today, and find the iPhone 12 deal that fits your budget — because getting the best value should always come with the best experience.